ADD Woman — SS24 Campaign Film (Fuerteventura) | Cinematography by Vitaly Kazanin

ADD Woman — SS24 is a campaign film shot in Fuerteventura, built around a light-first production plan and a deliberately tactile camera style. The schedule was mapped to specific daylight windows to capture the island’s sun and atmosphere at their most flattering, keeping the visuals clean, natural, and unmistakably premium. Unlike the more structured, concept-driven lens play in the ADD Man film, the ADD Woman imagery leans more handheld: a closer, more human camera presence that adds immediacy and energy while preserving an editorial finish. This handheld approach helps the film feel lived-in and present, as if the viewer is inside the scene rather than observing from a distance. A mixed set of optics and filtration was used to shape texture, contrast, and micro-shifts in mood across different locations, without breaking continuity. The result is a modern womenswear campaign that feels spontaneous and authentic, but still controlled in exposure, color, and overall polish—fashion-forward without looking “over-produced.”

Technical notes:  Location: Fuerteventura · Handheld-driven camera language · Mixed lenses + filters · Light scheduled by daylight windows · Clean editorial finish with natural atmosphere.