Ferrari Eyewear x Luxottica — SS24 Campaign Film | Cinematography by Vitaly Kazanin

The Ferrari Eyewear x Luxottica — SS24 campaign merges cutting-edge design with Ferrari’s timeless elegance through sleek visuals and minimalist storytelling. The goal was to keep the film precise and modern—luxury without excess—so the eyewear feels like an extension of performance engineering: clean lines, controlled highlights, and a strong sense of intention.

The shoot came with a very real constraint: an extreme location on the top of a volcano, with a demanding approach—about 40 minutes of uphill climb from the parking area—meaning every decision had to be efficient, lightweight, and reliable. Add strong wind and highly reflective surfaces, and the challenge became balancing speed with control: stabilizing the frame, protecting continuity, and shaping reflections so the product remains the hero.

To stay fast while keeping a premium finish, we built the look around a naturalistic image with disciplined contrast and gentle texture. The result is a clean, high-end fashion language that highlights the eyewear’s materials and silhouette while letting the volcanic landscape do the heavy lifting as an architectural backdrop.