Grazia International x Gucci — Editorial Film | 
Cinematography by Vitaly Kazanin

Grazia International x Gucci — Editorial Film is an editorial built to extract maximum visual impact from a brutalist architecture location—hard lines, concrete rhythm, and graphic geometry turned into a compositional grid.

The visual language is deliberately controlled: static, symmetrical frames, precise model placement, and minimal movement, allowing the building’s structure to do a large part of the storytelling. Within that rigor, we introduced a signature element: double exposure / layered presence—a subtle duplication of the model that creates a sculptural, slightly surreal sense of time and identity without breaking the editorial calm.

A key workflow choice was to design the look from the start in black & white. The project was monitored and shot with a dedicated B&W preview LUT, so contrast, skin separation, and architectural texture were tuned on set—helping ensure the final grade landed exactly on the intended graphic mood rather than “discovering” it in post.