Blumarine Eyewear — FW25 Campaign Film | Cinematography by Vitaly Kazanin

The Blumarine Eyewear FW25 campaign was built around a sharp, editorial language: violent zooms and fast pans that feel instinctive on set, then become seamless, continuous motion in compositing. The goal was to keep the energy aggressive and modern, but still controlled—so every transition reads as intentional rather than chaotic.

A key visual device was a backlit backdrop, designed to create a clean, premium separation while keeping the eyewear as the undeniable focal point. As with any eyewear campaign, the main battle is always the same: reflections. We treated the lenses like mirrors—carefully shaping the environment, controlling angles, and placing light so highlights stay elegant and never reveal the set.

Set dressing introduced a darker, graphic layer: minimal but symbolic props—most notably a black-painted rose—used as a sculptural element that echoes Blumarine’s sensual attitude while adding contrast and texture to the frames.