Boggi — SS25 “A Summer Tale” | Cinematography by Vitaly Kazanin

Boggi — SS25 “A Summer Tale” was filmed in Morocco, split between two worlds: the open silence of the desert and the intimacy of a curated location. The concept was simple and strict—let the environment lead. Instead of forcing a “campaign look” onto the landscape, we built the visual language around what Morocco naturally gives: shifting sun angles, wind-driven texture, warm mineral tones, and hard shadows that can become graphic design.

In the desert section, we worked with natural light as the key, timing setups around the sun path to keep skin and fabric clean while preserving the sculptural contrast of sand and horizon. Movement stays controlled and airy—wide frames that breathe, gentle handheld energy, and long holds that let the story feel like a memory rather than a narrative sequence.

The interior section was designed as a counterpoint: still warm, but more contained and cinematic. Here the approach shifted to shaping the available light—softening it, guiding it, and keeping continuity with the desert mood. The result is an oneiric, summer-dream atmosphere where wardrobe texture remains tactile and the pace stays calm, elegant, and premium.