Ferrari — SS24 “Power of Desire” Campaign Film | Cinematography by Vitaly Kazanin

This Ferrari SS24 “Power of Desire” campaign film was built around a single priority: extracting the maximum value from the location. We based ourselves in a striking villa in Fuerteventura with an open view toward the volcanic landscape, and we spent three full days before the shoot living inside the space—observing how light moves across surfaces, where shadows fall, and which angles reveal the strongest relationship between architecture, wardrobe texture, and environment. That pre-study shaped the shot design and timing, letting us work with the available light in a controlled, intentional way rather than forcing a look on top of the place.

Visually, the approach aimed to preserve naturalness while keeping fabric detail and tactile texture alive—so the garments feel physically present and coherently integrated with the surrounding materials and color palette. The result is a clean, premium fashion image language that feels grounded, sunlit, and quietly cinematic.