Fiorucci — SS26 Show Film | Cinematography by Vitaly Kazanin

Fiorucci SS26 turns the everyday into a pop-surreal playground—where Milan’s street energy becomes a living set, and fashion meets fantasy in full daylight. Instead of simply filming a runway, the film treats the show as a community ritual: a courtyard transformed into a piazza, with banners, chalk lines, signage and real neighbourhood life folding into the frame.

The approach embraces a “making-of as part of the show” language: tech gear stays visible, movement stays human, and the camera searches for spontaneous moments rather than staged poses. Cartoonish props and bold styling act as visual interruptions—small surreal cues that keep the film playful, colourful, and unmistakably Fiorucci.

Structured like a mini-documentary in five organic chapters, the narrative follows the ceremony of the day: from the first installations to the afterlight—when applause dissolves into conversation and the space returns to the city.