Gucci Giardino — Social Content | Cinematography by Vitaly Kazanin

Gucci Giardino — Signature Cocktails is a short-form social series focused on the venue’s hero drinks. The intent isn’t to document full recipes, but to isolate the most cinematic moments of preparation: precise gestures, glassware texture, ice, liquid movement, and the final finishing touches.
The framing rule is strict: the cocktails are the protagonists, and the mixologists remain anonymous by showing hands only. The visual mood sits in a controlled “semi-night” atmosphere—background held in soft penumbra with tasteful practical bokeh—so highlights on glass and liquids feel premium without turning chaotic. Movement is used only when it supports an action; otherwise the language stays composed and elegant, with selected slow-motion beats to elevate texture and detail.