Gucci Guilty — Fragrance Stories (Beauty Film) | Cinematography by Vitaly Kazanin

For Gucci Guilty — Fragrance Stories the goal was to preserve an intentionally authentic, casting-style language: real models delivering spontaneous, natural lines about what they love in the fragrance. We chose to keep the set fully visible (stands, backdrops, working elements) to reinforce a sense of truth and presence—like the camera is witnessing a real moment rather than a staged performance. The cinematography aims for a warm, enveloping beauty feel without over-polishing: living skin, clean detail, and controlled contrast that flatters faces and texture.

A key layer of the project was the integration of a second visual language: alongside the main camera, we used an ’80s Betacam captured on set through an external recording workflow. In grading, the switch could not feel like a gimmick, so we deliberately worked to match the Alexa image toward the Betacam response—because its texture and tonality aligned better with the emotional direction (direct, human, memory-driven).