Mach & Mach — “Infinity Look” (2025) | Cinematography by Vitaly Kazanin
Mach & Mach — “Infinity Look” (2025) is a fashion film built around a single visual idea: infinity as a physical space. The set was designed and constructed from scratch, featuring a vivid pink backdrop with carpeted floor and a metallic structure made of silver looped tubes—a sculptural element inspired by industrial ventilation forms, reimagined as a glossy, iconic centerpiece.
The direction embraces a calm, dreamy rhythm: composed frames, controlled movement, and precise blocking as the models interact with the installation and the footwear. The visual language stays minimal and elegant so the product and textures remain central—pink surface, reflective metal, skin tones, and fabric details all designed to read cleanly on camera.
Lighting was approached to maintain soft specularity on the metal while preserving shape and depth: highlights are kept intentional, reflections are guided, and contrast is balanced so every angle feels “show-ready.” The result is a surreal yet premium atmosphere—modern, graphic, and unmistakably Mach & Mach.
Technical Notes
- Focus: Set design + product-centric fashion storytelling
- Set: Custom-built pink backdrop and carpeted stage; sculptural silver loop installation
- Visual language: Calm, oniric pacing; composed framing; controlled camera movement around the structure
- Lighting: Soft yet defined specular control to shape reflections and maintain depth on metallic surfaces
- Priority: Texture readability and premium contrast without visual noise