Onitsuka Tiger — SS26 Collection Film | Cinematography by Vitaly Kazanin

The Onitsuka Tiger — SS26 Collection Film is built around a single aggressive visual rule: a lighthouse beam aimed straight into camera. That hard, frontal source becomes both concept and lighting engine—an artificial “sun” that flattens space, burns highlights, and turns the image into a constant confrontation between glare and silhouette.

Instead of fighting the flare, we designed the cinematography to embrace optical artifacts: veiling glare, streaks, halation, and momentary loss of detail become part of the rhythm. The beam acts like a moving spotlight that reveals the collection in fragments—catching textures, edges, and reflective surfaces—while faces and bodies drift between exposure extremes. The result is a sharp, modern language that feels graphic, disruptive, and intentional.

Camera movement follows the same logic: direct, reactive, and slightly destabilized—built to feel like the light is “hunting” the subject. This approach keeps the film minimal in staging but high in tension, turning a simple setup into a strong signature: the collection shown through impact, not decoration.